It doesn’t take a genius to see that something is afoot in the world of publishing. Between the shuttering of Borders this week to the E-book reader wars, there is an interesting Wild West feel to the current terrain. Some folks, like Borders, have a lot to lose, and may well lose everything. And then there are others, like John Locke, who will somehow strike gold.
For new writers, there doesn’t appear to be a formula for survival or success right now. The traditional route of securing an agent and plodding through the system is tried & true, and I’m not one to think to its final days are wholly upon us, but it certainly seems to me that the editorial gatekeepers are letting through fewer and fewer. This is not necessarily a bad thing if you have confidence in the gatekeepers. I do not.
I’m drawn to the various alternative publishing models that’ve been cropping up in recent months. Kindle Singles; direct e-publishing to the IPad; and, most recently, the crowd-surfing patronage scheme, Unbound. I see some pretty significant shortcomings to all these, and I don’t want to sell my friends in independent print publishing short, but I think there is immeasurable value in creative people thinking creatively about what to do with the stuff they create. If there is a potential value to be had from the upheaval in publishing these days, it is this.
What I like especially about independent presses like Melville House or Publishing Genius, direct publishing outlets, and patronage schemes is that they all are, I hope, waking many an author from the illusory pipe of “Mass appeal.” As I’ve been repeating throughout various social networking forums, this has always been the case: mass appeal has always been more a motivating tool than an actual marketing reality. One writes for more than oneself and one’s friends, yes; but, at the end of the day, only a very few, for reasons often quite foreign to quality, is it ever realized in terms of the sales. For everybody else, the vast majority of people who publish anything at all, the one-trick ponies & the professionals nearly out to pasture, the trick has always been identifying a niche & turning it into an audience. The result, beyond the reality that most books published do not pay the rent, let alone the utilities, is decidedly less sexy than London Review of Books write-ups, Pulitzer Prize parties & and NYC dinner clubs with Joan Didion you get to knowingly poo poo while “humblebragging” about them in the cab or the loo, but for that perhaps also less venereal.
To that end, I’m very pleased with the more or less healthy, complex niche–the ecosystem (of) niche, to bastardize Anthony–we’ve somehow identified here at AUFS, and remain hopeful that it will continue to evolve as a pool from which we might harness our audiences. Books are on the horizon, academic & not-so-academic, traditionally & non-traditionally distributed. Your attention to each is appreciated; your patronage even more.
Invitation to Open Thread Discussion: What are your experiences with self-publication, direct e-publication, independent/open presses? Any strong opinions for or against them? Can you conceive of a way (or whether at all) a site like AUFS might harness a patron system not unlike that of Unbound?