In the comments to Mikhail’s send-up of SpecReal/OOP/OOO, I came across this very compelling post by Kvond that characterizes SpecReal/OOP/OOO as a kind of philosophical “speculative bubble.” Not being very conversant with Graham Harman’s work or the details of Levi Bryant’s “onticology,” I can’t vouch for the accuracy of Kvond’s analysis — but it does seem like his description of “philosophy as Ponzi scheme” is something that could actually happen:
These packaging movements [of OOO] meet squarely it seems with Harman’s own Great Idea concept of philosophical significance, the thinking that all the Great Philosophers were really exaggerators that some how fooled the public long enough to get their ideas off the ground. Once enough people “buy into” the intial debt of explanation it is passed off onto the whole group, the bad mortgage is cut into tiny Madoff pieces and distributed everywhere. Philosophy as Ponzi scheme.
This brings me to the point of this post: how can AUFS brand itself so as to reap the benefits of such dynamics? So far, we don’t have the workings of a coherent brand: we’re ecologically-minded quasi-internal critics of the Christian tradition who also read novels? Half the time we don’t even approve of our own ideas, much less advocate others join in the fun!
Obviously we need to streamline here, so what’s our Big Idea? (And no, “being rude to commenters” isn’t enough.) We can collaborate on the explanation later — right now, we just need something that can really reach out to MA students and the underemployed, because they’re at the forefront of blogging. Then we can work on how we divide out the labor of “declaiming from on high” and “responding to everyone who writes about [insert brand] ideas in 1000-plus-word blog posts.” I’d like to think I would get the former job, but my relatively hyper-active blogging would likely saddle me with the latter — Brad would probably thrive best in the declaiming department. Seriously, though, we can hash that out later. We just need a Big Idea, fast.