When I was growing up, environmentalist propaganda efforts were in full swing. I learned about environmental problems in school. I watched Captain Planet at home. Recycling programs were rolling out in local communities for the first time. My father, an ardent Republican and Rush Limbaugh listener, dutifully peeled the labels off of cans and rinsed out milk cartons, doing his part. As the Cold War wound down, US and Soviet authorities collaborated on environmental measures, and MacGyver went from being a spy to being an environmental activist. George Bush, Sr., had pioneered a cap-and-trade program that significantly mitigated acid rain, and other leading Republicans such as John McCain were happy to work with Democrats on similar measures. And finally, in 2000, the Democratic presidential candidate was Al Gore, a man who had published a book on the environment characterizing the automobile as the most destructive technology ever devised.
I didn’t give it a lot of thought at the time, but if you’d asked me when I was 16, I probably would have guessed that by the time I was an adult, progress on the environment would be so far advanced as to be unrecognizable. What we got instead was tax subsidies for SUVs (a class of vehicle virtually no one needed), along with a housing boom based on even more intensive suburban and exurban expansionism (which is extremely wasteful of energy in essentially every way), an end to all US participation in international environmental treaties, growing distrust of public recycling programs, and the emergence of environmentally sound products as a luxury niche for the wealthy and aspiring. My local grocery store, in a pretty progressive neighborhood famous for its lesbian population, doesn’t even bother to carry recycled paper towels. The effects of global warming are undeniable in the increased number of unprecedented natural disasters and even in the uncanny disruption in weather patterns that we experience every day, and no serious action is being taken or even discussed — or indeed, even imagined as a live possibility. Meanwhile, the market forces that were supposed to make alternative energy competitive have instead made it profitable to drill for oil reserves that would have been economically infeasible a generation ago, so that the US has reemerged as a major oil and natural gas producer.
In the light of such an absolute and irretrievable failure, I think we need to revise the slogan about it being easier to imagine the end of the world than the end of capitalism. It’s as though we collectively were given a choice of which we would choose, and we chose to end the world. The decisive victory of liberal-democratic capitalism really was the end of history, just not in the sense intended.